KAI North Sumatra reports Gen Z makes up 55% of passengers

PT Kereta Api Indonesia (Persero) Regional Division I North Sumatra reports that Gen Z customers now make up 55 percent of its passenger base as of March 2026. This demographic, consisting of individuals under the age of 30, shows high mobility for education, employment, and tourism.

To meet the needs of this group, the company is focusing on digital service improvements via the ‘Access by KAI’ application and enhancing station and onboard facilities. This service transformation is supported by a young workforce; as of August 1, 2026, 414 employees—approximately 29 percent of the 1,434 total staff in the division—are under the age of 30. These young workers occupy strategic roles in operations, customer service, infrastructure maintenance, and digitalization.