Kaito Takahashi attends Torriden brand renewal event in Tokyo

Kaito Takahashi, a member of the group King & Prince, appeared at a renewal announcement event for the South Korean skincare brand Torriden in Harajuku, Tokyo, on August 28. Takahashi, who has served as the brand ambassador since March last year, participated in a talk session centered on the theme of “moments of evolution” to coincide with the brand's relaunch.

The event also marked the release of a new commercial featuring Takahashi on a custom “Torriden board” skateboard. The commercial features a tie-up with King & Prince’s new song, “So Honey.” During the session, Takahashi discussed the filming process, noting that the production team aimed for a “dynamic” atmosphere.

Torriden, distributed in Japan by Maruman H&B Co., Ltd., is a global skincare brand available in over 43 countries. The brand's renewal focuses on a new message of “ingredient-centered x penetration design,” emphasizing how components are absorbed into the skin. A pop-up event, “Torriden DEEP DIVE IN Express,” is scheduled to begin in Omotesando, Tokyo, on August 30.