UEFA and Kaizen Gaming announce Betano as official EURO 2028 sponsor

UEFA and Kaizen Gaming have announced a new partnership agreement, designating Betano, the international brand of Kaizen Gaming, as an official sponsor of UEFA EURO 2028.

The signing ceremony took place at the Kaizen Campus in Athens. Key attendees included UEFA General Secretary Theodore Theodoridis, UEFA Marketing Director Guy-Laurent Epstein, Kaizen Gaming Co-Founder and CEO George Daskalakis, and Chief Commercial Officer Julio Iglesias Hernando.

This agreement marks a continuation of the relationship that began during UEFA EURO 2024, where Betano became the first GameTech company to partner with UEFA’s flagship men’s national team competition. Since then, the partnership has expanded to include the UEFA Europa League and the UEFA Conference League. The new deal for EURO 2028 aims to leverage the tournament's international reach to strengthen Betano's visibility across multiple markets.