Kaizen Gaming marks FIFA World Cup 2026 with 40‑day global employee celebration

Kaizen Gaming, through its Betano brand, organized a 40‑day, 33‑event campaign across 12 locations in Europe and Latin America to celebrate the FIFA World Cup 2026. More than 4,000 employees participated in activities such as drum performances, football anthems, watch parties from Lisbon to Buenos Aires, PS5 tournaments, sticker challenges, gifts, concerts and a special football‑accessibility experience.

The launch took place at the Kaizen Campus in Athens, where 800 staff gathered for the opening ceremony. The program then moved to Brazil, where over 650 employees enjoyed a themed party with samba dancing and local cuisine. Closing events in Athens saw 700 employees attend the final celebration, and Thessaloniki also hosted its own series of activities. Betano is an official sponsor of the tournament for Europe and South America, and the campaign turned the World Cup into a series of office activations that traveled across continents.