Kalla Toyota hosts Toyota Serbu event in Makassar

Kalla Toyota is hosting an automotive event titled ‘Toyota Serbu’ (September Serba Untung) at the Trans Studio Mall Makassar atrium from September 10 to 20, 2026. The 11-day event features new vehicle displays, a high-quality used car bazaar through Toyota Trust, and trade-in programs designed to facilitate vehicle upgrades.

Marketing General Manager Suliadin reported that despite a 22.8 percent decline in the broader automotive market in August 2026, Kalla Toyota maintained a 38.9 percent market share with 1,820 units sold. The company has seen a 12 percent increase in cumulative sales from January to August 2026, driven significantly by a 137 percent growth in Toyota Hybrid vehicle sales compared to the previous year.

In addition to trade-in options, the event includes weekend flash sales for used vehicles and various door prizes and special benefits for customers making on-site bookings.