Kalshi signs sponsorship deals with five MLB teams

Kalshi, a prediction-market platform, has entered into multi-year marketing and sponsorship agreements with five Major League Baseball franchises: the Atlanta Braves, Boston Red Sox, Los Angeles Dodgers, San Diego Padres, and San Francisco Giants. These deals represent approximately 17% of MLB franchises and reach a combined fan base estimated between 60 million and 65 million people.

The partnerships include in-stadium signage, LED boards, digital branding, and social media promotions. Notably, Kalshi has secured naming rights to the Gold Glove Bar at Dodger Stadium. The company positions its offerings as federally regulated event contracts through the Commodity Futures Trading Commission, distinguishing them from state-regulated sports betting.

In conjunction with its expansion into major sporting events, Kalshi is offering various promotional incentives for new users to trade on upcoming NFL preseason games and other sporting outcomes.