Kameda Seika launches new Trail Mix with Keiko Kitagawa

Kameda Seika has launched a new television commercial for its product ‘Kameda no Kaki no Tane Trail Mix’, featuring actress Keiko Kitagawa in her first appearance for the company. The commercial, which began broadcasting on September 28, depicts Kitagawa enjoying a break at an office desk with the snack.

The Trail Mix product combines five different varieties in one bag: traditional Kaki no Tane, milk chocolate Kaki no Tane, banana chips, roasted almonds, and roasted cashews. The marketing strategy aims to target consumers looking for a refreshing break during work or housework by combining the enjoyment of snacking with the nutritional appeal of nuts and dried fruit.

To coincide with the product launch, Kameda Seika will host experiential events titled ‘#WhatWillComeOutTrailMix’ in Shibuya, Tokyo, and Umeda, Osaka, starting October 3. These events will feature large balloons and capsule machines to promote the new snack variety.