Kamis launches new air‑fryer spice mixes in Poland

Kamis, a Polish food brand, has introduced three new chicken spice blends designed specifically for air‑fryer cooking. The campaign, titled “Zrób i chrup,” highlights the growing popularity of air fryers for quick, flavorful meals and aims to inspire home cooks to enjoy fast, crunchy dishes without compromising taste. Brand manager Katarzyna Frączek said the mixes draw on global culinary influences and are meant to make everyday cooking both easy and enjoyable.

The promotion will run primarily on digital channels, including YouTube, Instagram, Facebook, TikTok, and display ads on major portals, with support from influencers. Meanwhile, consumer guides on cleaning and maintaining air fryers advise regular upkeep, recommending simple methods such as wiping with a damp cloth, washing removable parts under running water, or using a brief 5‑minute cycle at 200 °C with water and detergent to remove stubborn residue and odors.

These efforts reflect the broader trend of fast, low‑oil cooking solutions gaining traction in Polish households.