Kannauj perfume heritage showcased at UP International Trade Show

The UP International Trade Show (UPITS-2026) has featured the traditional fragrance heritage of Kannauj, showcasing products from a lineage that has preserved scent traditions since 1907. The fifth generation of perfume makers is now adapting these ancestral techniques to meet modern consumer demands for natural and organic lifestyles.

Exhibits include rose water, Panchpusp attar, essential oils, and aromatherapy products. The collection also extends to organic hair and skin care products, alongside aromatherapy-based self-care gift boxes.

Amitabh Mishra, head of Amarnath Mishra & Co., noted that special attention is given to natural and organic formulations during production. Dr. Ratna Mishra, a partner at the company, stated that the trade show provides significant opportunities to connect with B2B clients and explore new business prospects.