Kantar BrandZ 2026 report highlights rising financial service brands

The Kantar BrandZ 2026 study reveals significant growth in the global and Brazilian financial services sectors. Globally, the top 20 financial services brands have surpassed a combined value of $1.2 trillion, marking a more than 20% increase compared to 2025. Mercado Pago has entered the global top 20, ranking 19th with a brand value of $27.721 billion, representing a 10% year-over-year growth.

The global rankings are led by Visa ($228.57 billion), followed by Mastercard ($184.721 billion) and American Express ($80.316 billion). Other major players in the top tier include J.P. Morgan, Chase, and Wells Fargo.

In Brazil, the 2026 ranking of the 50 most valuable brands shows a total value of $101.144 billion, a 22% increase from 2024. Six new companies debuted in the Brazilian rankings, including iFood, Smart Fit, Inter, Stone, Mateus, and Vivara, with a combined brand value of approximately $4.668 billion. iFood led these newcomers, debuting at 11th position with a value of $2.245 billion.