Kanzi apple producers express confidence for 2026/2027 season

European apple producers for the Kanzi brand are expressing confidence regarding the 2026/2027 season following the near completion of the current harvest. Despite challenges in the previous growing season—including hail in certain areas and high summer temperatures in several European countries that resulted in a higher proportion of smaller fruit sizes—overall harvest volumes for Europe are expected to remain stable.

To support the upcoming season, the brand is launching a marketing program focused on consumer engagement and coordinated trade support. Starting in October 2026, a new strategy will be implemented featuring a brand film and various digital content formats across social media and influencer platforms. The campaign aims to strengthen brand preference through the ‘Kanzi Club’ and connect the brand’s flavor profile with everyday consumer moments.