Kao Corporation launches new Pyuora whip toothpaste

Kao Corporation's oral care brand, Pyuora, has announced the launch of its new product, ‘Pyuora Super Adhesion Whip Toothpaste’, scheduled for release on October 24, 2026.

To promote the product, a new commercial titled ‘Super Adhesion Whip’ has been released featuring actor Yuki Yamada. The advertisement uses surreal visual effects where everyday objects like smartphones, towels, and sofas transform into dense whipped foam to illustrate the product's ability to coat and clean teeth.

In a released interview, Yamada discussed the challenges of filming the commercial, specifically mentioning the difficulty of performing jumps while maintaining specific poses on a balance ball. He also shared his impressions of the product, noting its ability to maintain a consistent foam texture that covers the entire mouth during brushing.