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[BUSINESS] · Japan · 2 sources

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Kappa Sushi to launch The Very Hungry Caterpillar themed promotion

Kappa Sushi will launch a collaboration featuring Eric Carle’s “The Very Hungry Caterpillar” starting September 17, 2026. The promotion includes the “Connecting Charm Collection,” a series of seven capsule toys available at all Kappa Sushi locations.

The charms represent the caterpillar’s journey through different foods, including apple, pear, strawberry, orange, cheese, and avocado, concluding with a butterfly charm. The initiative aims to incorporate “food education” by encouraging children to take an interest in daily meals and the joy of growth.

In conjunction with the capsule toys, Kappa Sushi is offering special children’s menus. These include items like curry and popular sushi toppings served on “Shinkansen plates,” as well as udon noodles cut into smaller pieces for easier consumption by young children.

Entities

Kappa Sushi