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[CULTURE] · South Korea, Japan · 4 sources

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KARINA of aespa named first female ambassador for MARK & LONA

Luxury golf brand MARK & LONA has appointed KARINA, a member of the global K-pop group aespa, as its first-ever female brand ambassador.

The appointment coincides with the release of the brand's 2026 Autumn/Winter collection, which features special products inspired by KARINA’s own suggestion to create knit and sweatshirt material setups. The collection includes items designed for both golf courses and relaxed lifestyle settings, such as rhinestone-logoed sweatshirt sets, fleece padding jackets, and wool-blend knit setups.

Additional offerings from the brand's 'GENERAL' and 'CODE' collections include functional winter gear like 3-way down jackets, windproof knit pullovers, and stretch down pants, aiming to blend high-end design with practical performance for winter rounds.

Entities

Cube Corporation · Karina · MARK & LONA · aespa