Karl Lagerfeld extends partnership with Paris Hilton for Fall 2026

Karl Lagerfeld has extended its partnership with Paris Hilton for the Fall 2026 campaign. The new campaign, photographed by Matt Easton, features Hilton alongside a new digital character known as ‘Not-Karl,’ depicted with white hair, a ponytail, and sunglasses.

CEO Pier Paolo Righi stated that Hilton’s previous campaigns for Fall 2025 and Spring 2026 provided a tangible boost to the brand’s business across all global regions. Righi noted that Hilton was an unexpected choice that successfully captured consumer attention by being provocative and culturally relevant.

Hilton described the collaboration as a dream come true, noting her long-standing admiration for the late designer. The partnership highlights a connection dating back to 2006, bridging the era of celebrity-driven branding with contemporary fashion trends.