Karol Conká joins Globo's ViU for advertising management

Rapper Karol Conká has joined the casting of ViU, a business unit of Globo dedicated to advertising and commercial talent management. The partnership focuses on connecting the artist with brands and agencies for multiplatform advertising campaigns and digital content projects.

Under the agreement, Conká will maintain her own business management through Conká Produções, which remains responsible for the commercial aspects of her live shows. ViU will specifically handle advertising opportunities and brand relations. This move marks a professional reintegration into the advertising market following the significant public backlash and financial losses she experienced after her participation in Big Brother Brasil 21.

Conká, who has a career spanning over 20 years in national rap, previously worked with Globo on programs such as ‘Superbonita’ and ‘Prazer Feminino’ on GNT, and appeared in series like ‘Chapa Quente’ and ‘Mister Brau’.