Karol G teams with Reebok for new “Born Classic. Worn Together.” campaign

Colombian singer‑songwriter Karol G has launched the second installment of her partnership with Reebok, titled “Born Classic. Worn Together.” The seasonal campaign promotes community, self‑expression and shared experiences, extending the brand’s “Born Classic” platform.

The video, directed by Alfred Marroquín and shot in Mexico City, features a diverse cast of people of different ages and backgrounds celebrating fashion and dance to Karol G’s track “Tropicoqueta.” The visual palette draws on the orange tones of her Tropicoqueta era, linking the campaign to her recent album and ongoing world tour. The collaboration underscores Reebok’s positioning of its Classics sneaker line as a connector of everyday culture.