Kate Spade New York appoints Grammy‑winning artist Tyla as global brand ambassador

Kate Spade New York announced that two‑time Grammy‑winning artist Tyla will serve as its new Global Brand Ambassador. The partnership will be showcased in the brand’s 2026 fall global campaign, featuring Tyla carrying the Duo Mini shoulder bag in new seasonal colorways.

Brand President Eva Erdmann said Tyla “radiates what Kate Spade New York is all about: joy, optimism, and a confidence that lifts everyone around her.” The collaboration will extend across advertising, social media content, and in‑store displays, aligning with the company’s “Spark Something Beautiful” ethos.