Katja Ahrens releases new TikTok marketing professional book

Katja Ahrens, founder of havendo GmbH, has released a new professional book titled ‘TikTok Marketing – Auf den Punkt’. The publication is designed to provide a structured framework for companies looking to implement TikTok strategically within their marketing and corporate communications.

The book covers several core pillars of the platform, including organic content creation, TikTok Ads for paid campaign goals, and the TikTok Shop as a bridge between content and commerce. Additionally, it addresses the use of AI-supported workflows to structure and accelerate marketing processes. Ahrens emphasizes that the book focuses on systematic approaches rather than individual tricks, aiming to provide clarity for both decision-makers and operational social media management teams.