KAYAK report: Celebrity influence shapes travel choices for Brazilians

A survey conducted by KAYAK involving 2,000 Brazilians reveals that 78% of travelers are influenced by celebrities when choosing their next destination. This influence is increasingly impacting the early stages of travel planning, with 17% of respondents actively seeking more affordable alternatives to the high-end locations frequented by famous figures.

KAYAK has identified several Brazilian destinations that offer experiences similar to international celebrity hotspots at a lower cost. For example, Trancoso in Bahia is highlighted as a domestic alternative to Saint-Tropez, offering sophisticated beach clubs and a similar atmosphere to locations visited by international models.