Kayo Sports to rebrand Fox Sports in 2027

Kayo Sports has announced a major rebranding strategy for 2027, where Fox Sports and Kayo Sports will unite under a single Kayo Sports brand. Under this new structure, existing Fox channels such as Fox Footy, Fox Cricket, and Fox League will be renamed Kayo Footy, Kayo Cricket, and Kayo League, respectively.

The move aims to combine Fox Sports’ production and journalism expertise with Kayo Sports’ digital streaming reach. Supported by the global scale of DAZN, the network plans to offer more than 50 sports. Foxtel Group executive director Adam Howarth noted that the company maintains a $1 billion annual investment in sports rights and production to support its broadcasting offerings.