Kayseri tourism values promoted to national media

The Association of Tourism Writers and Journalists (TUYED), in collaboration with Kayseri Metropolitan Municipality and Kayseri Erciyes A.Ş., organized a two-day promotional tour on October 15-16, 2026, to showcase the diverse tourism potential of Kayseri.

The program aimed to highlight the city's ability to offer four-season tourism, moving beyond its reputation for winter sports. Key areas of focus included the Seljuk heritage, historical sites, gastronomy, and nature tourism. Participants visited the Kayseri Castle and the Kayseri Archaeology Museum, which houses approximately 38,000 artifacts, including clay tablets from Kültepe Kaniş/Karum and the Herakles Sarcophagus.

Erciyes Ski Center was also a central part of the tour, emphasizing its development as a year-round destination with facilities for high-altitude sports camps, tennis, and nature activities. The tour also featured the city's culinary traditions, showcasing local dishes such as mantı, pastırma, and Nevzine dessert at the Mülhem Restaurant located within the historic castle walls.