KBV launches vaccination campaign in medical practices

The Kassenärztliche Bundesvereinigung (KBV) has launched a new campaign titled ‘Impfen beim Profi’ (Vaccination with a Professional). The initiative aims to motivate more people to receive vaccinations against influenza and other infectious diseases specifically within medical practices.

Critics and commentators have noted that the campaign highlights a professional divide within the healthcare sector. While the KBV emphasizes the role of doctors, some argue that the campaign serves as a defensive measure against pharmacies. Discussions suggest that pharmacies could offer greater accessibility through longer opening hours and could play a more collaborative role in increasing vaccination rates alongside medical practices.