Keino Group appoints new client service director as Polish marketing cost guide is published

A new client service director has been hired by Keino Group to lead the development of its client service area, coordinate work across Keino Creative, the Mido media house and Joho production studio, and manage relationships with key accounts. The appointee brings more than 20 years of experience in marketing and advertising, having previously served as business director for the Freundschaft Group, overseeing brand communications for Polsat Plus, and founding The Bar Agency, among other senior roles.

Separately, a guide published by E‑prom outlines how Polish companies can budget for marketing agency services. It explains the main cost components—team salaries, media spend, content production and technical implementation—and describes different billing models such as ongoing retainers, one‑off project fees, separate media budgets and production costs. The article advises clients to consider the full scope of services rather than evaluating individual items in isolation.