Kellogg to Eliminate Artificial Dyes from All Cereals by Year-End

WK Kellogg announced it will remove artificial colors from every cereal it sells in the United States by the end of this year, a full year ahead of its original 2027 deadline. The company said it has identified fruit‑ and vegetable‑based juices to replace synthetic dyes in products such as Froot Loops and Apple Jacks and is also phasing out the preservative BHT. Kellogg has invested in new equipment to support the transition to natural colors. The move follows sustained consumer pressure, including a 2024 rally that delivered a petition with 400,000 signatures, and advocacy by health secretary Robert F. Kennedy Jr. Kellogg previously signed an agreement with Texas Attorney General Ken Paxton to permanently remove toxic dyes by 2027. Retailers are reinforcing the shift: Target will stop selling cereals with artificial colors by May, and Walmart will remove them from its store‑brand products by January 2027. "More and more consumers are looking for foods made with simple, recognizable ingredients and we are proud to meet those expectations even sooner than planned," said Chief Growth Officer Doug VanDeVelde.