Kem Tràng Tiền expands product range with new bánh mì

Kem Tràng Tiền, a well-known ice cream brand in Hanoi, has expanded its product range by introducing Bánh mì Tràng Tiền. The new product was launched at the Kem Tràng Tiền Heritage Flagship Store on Hàng Bài Street, which opened on August 8.

This move represents a strategic effort to diversify the brand's ecosystem beyond its traditional ice cream offerings. By adding bánh mì—a popular food with high consumption frequency—the brand aims to attract a wider range of customers, including tourists and locals visiting the central Old Quarter area.

The flagship store is located in a high-traffic area near Hoàn Kiếm Lake, leveraging prime real estate to transform the single-product brand into a multi-product culinary destination.