Kent Royal launches premium oral care edition with Netflix animation

Kent Oral has launched a premium oral care collection under its high-end brand, Kent Royal, in collaboration with the Netflix animation ‘K-Pop Demon Hunters’. The partnership, themed ‘EVOLVING HERITAGE’, aims to blend the brand’s long-standing history with contemporary Korean aesthetics.

The new edition features four types of products, including two specialized toothbrushes: the ‘Victoria’ soft toothbrush with Double-Tetra bristles for sensitive gums, and the ‘Shamrock’ medium toothbrush with Spiral bristles. The collection also includes ceramic toothbrush holders inspired by traditional Korean moon jars and Maebyeong vases, which are handcrafted by local artisans.

Following a year-long rebranding process that involved redesigning product handles based on historical archives, the collection was released exclusively through the lifestyle platform 29CM. To promote the launch, a pop-up store is scheduled to operate at the 29CM Seongsu 1st branch until September 3.