Kento Nakajima stars in new FamilyMart dessert commercials

Singer and actor Kento Nakajima is starring in new television commercials for FamilyMart to promote the brand’s “Mugen Cream” (Infinite Cream) dessert series. The campaign includes multiple versions of the advertisement, such as “Mugen Cream, Born! You Can’t Go Back Anymore” and “Mugen Cream, Born! It Is Already Cream.”

During the filming, Nakajima engaged in improvisational acting and even proposed an original “FM” pose inspired by FamilyMart. In interviews regarding the products, including the “Cream Tappuri! Double Chou” and “Nama Cream Roll Cake,” Nakajima used unique expressions to describe the sweetness, such as stating the sweetness of the roll cake “cannot be measured by the mathematical constant 3.14.”

The commercial campaign also features web-exclusive content and short videos centered around “Familetter,” stickers used to convey sentiments when gifting sweets.