Kenvue to renew Listerine brand and launch ultra-mild mouthwash

Kenvue, the manufacturer of the market-leading mouthwash brand Listerine, has announced a comprehensive brand renewal and package redesign scheduled for autumn 2026 in Japan. The initiative aims to make it easier for consumers to select products based on specific needs, such as efficacy and sensation levels.

The new packaging will clearly display the six benefits provided by the Total Care series and use color-coded caps to help users identify the presence of alcohol at a glance. To address consumer concerns regarding the strong sensation often associated with mouthwash, Kenvue is also launching a new product: ‘Medicinal Listerine Total Care Zero Plus Ultra Mild’. This new addition features an ultra-low irritation, non-alcoholic formula with a chamomile and grapefruit flavor.

Additionally, the company will introduce refill pouches to support daily oral care habits and provide an environmentally friendly option by allowing consumers to reuse existing bottles.