Kenya property developers pivot to wellness and social connection

The global wellness real estate sector, valued at approximately US$548 billion, is projected to exceed US$1 trillion by 2029, according to the Global Wellness Institute (GWI) 2026 report. This trend is increasingly influencing the Kenyan market, where developers are shifting focus toward properties designed to support physical, mental, and social health.

In Kenya, the demand for social connection is rising as digital habits contribute to social isolation. Research indicates that Kenyans spend more time on social media than any other nation, with 26 per cent of employees reporting significant loneliness. The GWI report notes that individuals with access to social infrastructure are three times more likely to report having close friends.

To address these needs, HassConsult has expanded its Enaki Town project and introduced ‘Elevate by Hass’, a platform designed for fitness, wellness, work, and community engagement. The developer reported that Enaki’s 440 apartments have reached a 92 per cent occupancy rate, signaling a commercial shift toward holistic lifestyle communities.