Kenz de Rasasi sets Guinness World Record with fragrance launch

Dubai-based fragrance brand Kenz de Rasasi has set a Guinness World Record for the highest-altitude perfume product launch event. The record was achieved in the Everest region of Nepal at an altitude of 5,170 meters on November 2, 2026, where 12-time Everest summiteer Nima Tenji Sherpa carried the first bottle of the new Hawas FROST fragrance.

Following the Nepal event, the brand unveiled the men’s fragrance in Dubai on November 6 via a one-minute animation on the Burj Khalifa facade. During the Dubai launch, the first bottle of Hawas FROST was auctioned for AED 260,000, with all proceeds donated to Dubai Cares to support youth empowerment and development initiatives.

Part of the Beyond Hawas collection, the fragrance features notes of lemon, peppermint, pear, marine accords, and musk. The product is designed for international availability across the GCC, India, the UK, Europe, the US, Latin America, and Southeast Asia.