Key box repurposed as merchandise display goes viral in Japan

A viral social media post has gained significant attention for demonstrating an unconventional use of a professional key box as a collection display for anime and VTuber merchandise. The user purchased the industrial item for approximately 1,500 yen at a Second Street recycling shop, repurposing the numbered hooks and rings to organize and showcase various straps and charms.

The post, which has reached over 16 million views, prompted reactions from users who noted the item's resemblance to office or property management equipment. The user further customized the space by adding lighting and shelving to create a dedicated hobby area.

In a related economic context, data from the Ministry of Internal Affairs and Communications indicates that education and entertainment spending for two-or-more-person households in 2025 rose to 32,125 yen, representing a 6.2% increase in nominal terms compared to the previous year.