KFC and La Vieille Ferme launch Coq au Vin pop-up bar in London

KFC and French wine brand La Vieille Ferme are launching a pop-up bar named ‘Coq au Vin’ in Shoreditch, London. Running from August 28 to 31 at the Kachette Annex, the experiential marketing event will feature specific food and wine pairings.

The menu includes pairing popcorn chicken with sparkling rosé, hot wings with La Vieille Ferme Rouge, and original recipe tenders with rosé or blanc. The collaboration also features the return of the ‘Chicken Wine’ label, a nickname popularized by fans on TikTok due to the rooster imagery on the bottles.

KFC UK & Ireland Fame & Partnerships Lead Phoebe Syms described the partnership as a natural fit between two iconic brands. The pop-up will operate from 12 p.m. to 9 p.m. Friday through Sunday, and until 5 p.m. on Monday.