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[BUSINESS] · United Kingdom · 2 sources

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KFC and PepsiCo launch new menu platform across Europe

PepsiCo and KFC have announced the launch of ‘KFC x Doritos Loaded’, a new street food-inspired menu platform. Starting in August, the product will roll out across 27 European markets. The menu item combines KFC chicken breast Crispy Tenders with Doritos corn tortilla chips, guacamole, pico de gallo, jalapeños, and Mexican-inspired sauces. It is served in a specially adapted Doritos bag designed to function as a horizontal serving tray to maintain temperature and texture.

In a separate promotional move in the United Kingdom, KFC is launching a limited-edition ‘Pocket Dip Collection’ ahead of London Fashion Week. To celebrate its new permanent Tenders & Dips range, the company is offering wearable dip holders in nine different colors to match its new sauce flavors. The collection is not for sale but will be available via an official drop at the KFC Baker Street restaurant on September 15.

Entities

Doritos · KFC · PepsiCo