KFC Australia launches postcard stunt to give dismissed postie a free meal

After a Fair Work Commission ruling dismissed a Newcastle Australia Post worker for taking an unauthorised lunch break at a KFC outlet, KFC Australia partnered with Ogilvy Australia to create a brand stunt. The agency sent "very urgent" postcards addressed to KFC restaurants; any postal worker who delivered a postcard to a participating outlet could redeem it for a free meal.

James Curtis, head of consumer PR and influence at Ogilvy, described the campaign as low‑cost, high‑impact, and a way for the brand to join a cultural conversation. The stunt received coverage across Australian media outlets, highlighting the playful response to the postie's dismissal.