KFC Japan launches themed store and beach delivery promotions

KFC Japan has implemented several unique promotional campaigns in Japan, including a themed collaboration and a specialized beach delivery service.

In Ikebukuro, the KFC Ikebukuro Nishiguchi store hosted a limited-time collaboration with the popular game ‘Uma Musume Pretty Derby’. The store featured themed decorations across all three floors, including custom designs of characters such as Satono Diamond and Kitasan Black, as well as a diorama of the characters in front of a KFC storefront.

Additionally, a one-day ‘KFC Delivery at the Beach’ event was held at Yuigahama Beach in Kanagawa Prefecture. Utilizing Uber Direct as the delivery infrastructure, customers could order via KFC Net Order to a designated pickup spot at the ‘Yuigahama Umi no Ie-EN’. Participants who presented their receipts received a free drink from the beach house menu. The event also featured a promotional appearance by a figure dressed as Colonel Sanders in an aloha shirt.