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[CULTURE] · Italy · 7 sources

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KFC offers lifetime free chicken for logo tattoos at festival

At the Modena Nerd Festival, KFC has launched a promotional campaign offering lifetime free fried chicken to fans who receive a tattoo of the company logo. The initiative has seen massive interest, with hundreds of people queuing early in the morning and breaking previous records for the number of tattoos performed at the event.

The campaign has faced criticism from the consumer protection association Federconsumatori, which urged local authorities and health officials to ban the promotion. Despite these objections, KFC representatives stated that the operation is proceeding smoothly. The city of Modena confirmed that the professional tattoo artists hired for the event had submitted the necessary documentation and certifications to begin their work.

Entities

Federconsumatori · KFC · Modena Nerd Festival