KFC rolls out Indian marketing pushes with Zepto billboard tie‑up and PlayAce house‑party launch

KFC partnered with quick‑commerce platform Zepto on a sequential out‑of‑home billboard campaign along a high‑traffic commuter route. The Zepto sign urged commuters planning to cook at home, "Cook if you want. We'll handle the groceries in minutes," while the adjacent KFC billboard replied, "Or don’t! Just grab a KFC Chicken Krisper Value Meal starting at just ₹99," framing the fast‑food option as a convenient alternative.

Separately, KFC joined forces with event‑platform PlayAce to promote its new Double Chicken Dynamite burger. The brand hosted ten curated house‑party experiences across three major Indian metros, leveraging PlayAce's 30,000‑member community. Attendees participated in product‑led challenges and shared the moments on social media, turning the launch into a community‑driven, offline discovery event aimed at Gen Z consumers.