Kia Italia launches Kia Open Lab and EV2 Long Range

Kia Italia has launched Kia Open Lab, a new creative and participatory platform designed to connect mobility, culture, and people. The initiative aims to transform the brand's global mission into an open laboratory for new ideas and forms of expression.

The first edition of the project, titled ‘Kia Open Lab: Open Mic’, focuses on tennis to leverage the brand's long-standing partnership with the Australian Open. Through a national casting call, the project seeks to select an Official Correspondent for the 2027 Australian Open. The winner will travel to Melbourne to report on the tournament via Kia's social media channels.

The launch of the platform coincided with the Italian debut of the Kia EV2 Long Range, a compact electric B-SUV. This new model is designed for both urban driving and longer journeys, offering an estimated range of 453 km and featuring a modern, boxy design characteristic of the brand's recent lineup.