Kia launches 2026 lifestyle collection of fashion and outdoor gear

Kia announced the "Kia Collection 2026," a new lifestyle product line that extends the brand beyond automobiles into fashion, travel and outdoor accessories. The range includes lightweight windbreakers, bucket hats, ponchos, umbrellas, roll‑top dry bags, travel‑pouch sets, beach towels and snorkeling equipment.

The collection was first previewed at the Busan Mobility Show in June and will be sold from the end of July through the Kia Shop online store and at Kia experience centers such as the HMG Driving Experience Center, Kia360 and PXC. Kia says the line reflects its core "Movement" philosophy, letting customers experience the brand in everyday life.

Kia also reported a 4.5% year‑on‑year increase in global wholesale sales for the second quarter, reaching a record 851,639 units, underscoring the company’s strong market position as it diversifies its product portfolio.