Kibon launches nostalgic packaging to mark 85 years in Brazil

To celebrate its 85th anniversary in Brazil, Kibon has launched limited-edition packaging for its classic products, Chicabon and Eski-bon. The campaign utilizes nostalgic visual identities from previous decades to connect with consumers through emotional memory.

The Eski-bon packaging revisits a dark blue color scheme with white lettering and a vintage version of the Kibon symbol. The Chicabon packaging restores graphic elements from earlier versions while maintaining its signature red and white color palette. Despite the visual changes, the product recipes remain unchanged.

This anniversary initiative is part of a broader series of actions, which included personalized trucks touring São Paulo in September and promotional discounts on delivery platforms. Carolina Mega, Head of Marketing at The Magnum Ice Cream Company in Brazil, stated that the celebration aims to value the classics that have made the brand recognizable over time.