Kickers launches Kickers Classics fashion identity

Kickers has launched Kickers Classics, a new fashion-focused identity that integrates the brand’s iconic adult silhouettes, elevated collections, and collaborations alongside its established school footwear line. The move aims to highlight the brand’s historical influence on British music, style, and youth subcultures, ranging from 1970s icons to acid house and grime.

To mark the launch, the brand released a campaign for the reimagined ‘Kick Hi 75’ boot, produced by creative agency Wavey Garms and starring DJ and producer Eliza Rose. The campaign film, set on a British high street, features various cultural figures, including grime artist Jayahadadream and actor David Schaal, to bridge the brand’s heritage with contemporary fashion. The new Kick Hi 75 collection features updated materials and construction while maintaining the original silhouette's recognizable shape.