Kiddo Shin-Rifu to launch oral care research activity

Kiddo Shin-Rifu, an occupational experience theme park in Miyagi Prefecture, will launch a new limited-time activity called the ‘Oral Care Institute’ on October 11, 2026. Supervised by Earth Pharmaceutical Co., Ltd., the program is designed to teach children the importance of comprehensive oral hygiene through edutainment.

Participants, aged 3 to 15, will act as researchers using specialized equipment to observe invisible bacteria and汚れ (dirt) that regular brushing might miss. The experience includes using large tooth models, giant toothbrushes, and a ‘mouth care simulator’ featuring a massive Mondahmin bottle to demonstrate how mouthwash spreads throughout the oral cavity.

The program aims to foster scientific inquiry by encouraging children to observe, question, and experiment. Following the activity, participants may receive Mondahmin mouthwash samples to encourage continued oral care habits at home.