KIKO MILANO celebrates 10 years of 3D Hydra Lip Gloss

KIKO MILANO is celebrating the tenth anniversary of its 3D Hydra Lip Gloss with a new limited edition collection and a campaign inspired by 1990s fashion magazine aesthetics. The brand reports that the product is a global bestseller, with one unit sold every second worldwide across more than 30 shades.

The anniversary launch includes the 3D Hydra Xtreme variant, which features a selection of six shades, five of which are exclusive to the limited edition. The new campaign features model, actress, and activist Emily Ratajkowski in a hyper-realistic editorial style designed to evoke the glossy beauty culture of the 1990s.

Marcelo Gutierrez, Global Make-up Artistry Creative Director at KIKO MILANO, noted that the Xtreme version aims to provide a bolder and more expressive result for the brand's signature product.