KIKO MILANO names Madonna Global Brand Ambassador

Italian makeup brand KIKO MILANO has launched a new global brand campaign titled ‘The KIKO Show’, featuring singer Madonna as its new Global Brand Ambassador. The cinematic campaign, photographed by Rafael Pavarotti, utilizes a remix of Madonna’s song ‘Bring Your Love’ and focuses on themes of empowerment and self-expression.

In addition to the global campaign, the brand has introduced ‘Sparkle Stories’, a limited-edition Diwali-inspired collection specifically for the festive season in India. The collection includes nine products across 16 SKUs, featuring iconic formulas such as 3D Hydra Lipgloss and Unlimited Double Touch. The packaging for this collection incorporates traditional Indian architectural patterns with a contemporary aesthetic, utilizing colors like vivid fuchsia and antique gold.