Kim Baker launches Glamazon Beauty to improve shade inclusivity

Former fashion model Kim Baker has founded Glamazon Beauty to address the historical lack of shade options for deeper skin tones in the beauty industry. Drawing on two decades of experience in the fashion and entertainment sectors, Baker developed a skin-first approach designed to demystify complexion products for consumers.

The brand features a ‘Makeup’s First Roadmap’ complexion system, which aims to provide step-by-step guidance similar to skincare routines to help users navigate foundation, concealer, and powder selections. Glamazon Beauty has expanded its retail presence to include HSN, Dillard’s, and The Shopping Channel in Canada, and is now part of Target’s Beauty Studio.