Kim Kardashian launches UPDATE energy drink ad campaign

Kim Kardashian released a promotional video on July 23, 2026 for her new zero‑sugar, zero‑calorie, caffeine‑free energy drink called UPDATE. The ad, styled as a mock press interview, features Kardashian joking about public questions on her cosmetic procedures and her recent bar‑exam attempt, quipping “No, I didn’t pass the bar. I raised it.” She emphasizes the drink’s formula is created by a team of experts and teases the slogan “THE FUTURE OF ENERGY.” Kardashian, a co‑founder of the brand, uses the humor‑laden clip to promote the product’s launch.

The video includes visual gags such as close‑ups on her cleavage and a cameo of her removing sunglasses to reveal glasses beneath, reinforcing the playful tone of the campaign.