Kim Soo-hyun's comeback fuels fashion sales and fan charity drive

South Korean actor Kim Soo-hyun has resumed public activities with a global fashion endorsement, prompting rapid sell‑outs of the brand’s items online. The brand reiterated that consumer interest remained strong after restocking the products, which sold out again within hours.

Fans marked the actor’s 19‑year career by donating 3,800 pieces of clothing to the Green Umbrella welfare group, assembling 1,900 full sets for children in need. The charity effort involved supporters from 114 countries. Kim filmed a commercial for the campaign in the Philippines, his first advertising work since stepping back amid allegations of a relationship with the late actress Kim Sae‑Ron, some evidence of which was later identified as AI‑generated. The head of the Garosero Research Institute was arrested and is on trial for defamation linked to the false material. Rumors suggest Kim may headline the upcoming Disney+ series “Knock‑Off.”