King Coffee founder meets Saudi Arabian Ambassador to discuss coffee cooperation

Le Hoang Diep Thao, the founder of King Coffee, met with Thamer Mohammed A. Algosaibi, the Ambassador of the Kingdom of Saudi Arabia to Vietnam, to discuss potential cooperation in the coffee industry.

The meeting focused on exploring trade opportunities, product development, brand building, and cultural exchange between Vietnam and Saudi Arabia. Thao highlighted the importance of connecting Vietnamese coffee excellence with Arabian coffee culture to create sustainable value.

Thao also outlined her three strategic pillars: the Global Coffee Alliance (GCA) to connect international industry stakeholders, the AI Coffee Academy (ACA) for research and artificial intelligence applications, and King Coffee to expand the brand and market reach for Vietnamese coffee.