King Power Group launches 37th anniversary campaign to boost Q4 tourism

King Power Group, a leader in travel retail, has launched its 37th anniversary campaign, ‘KING POWER 37th ANNIVERSARY DELIGHTS & SURPRISES 2026’. The campaign, themed ‘SHOPPING RACE TO NEW POWER’, aims to integrate the popular ‘sport lifestyle’ trend with active shopping experiences to drive engagement.

Dr. Nititai Sirisamatthakarn, CEO of King Power Group, stated that the initiative seeks to reward customer loyalty while stimulating the Thai tourism economy during the fourth quarter. The company aims to increase customer traffic by 39.7% through a value-driven experience strategy.

Key campaign highlights include the ‘ANNIVERSARY CARD’ cash card offering special deals, such as a 4,500 THB gift card with a 10,000 THB purchase, and a 37% discount on participating products during specific periods in late September and October. Additional activities include the ‘POWER RUN’ and exclusive artist fan meetings.